What do location based programs do?
Location based social media has become all the rage these days. These programs give the user the ability to “check-in” to locations via their smartphones. Users can interact with other users by befriending them and starting communication. Almost all social media platforms use some kind of location integration in their user face. You can use a location setting to track where you’ve tweeted, or you can show your location on Facebook and tell the world who you’re with. For this post I will focus on Yelp! and Foursquare. These two sites are built around location, whereas, Twitter and Facebook have simply added it to their many features.
Why join a location based program?
At first glance these program seem stupid, that’s what I thought until I actually tried one. Foursquare and Yelp! are all about hooking the community up. Businesses and organizations will put special deals on these programs that can only be accessed by their users and no one else. They also have added fun little things that make the users experience more enjoyable and even competitive. On both programs the user can become ruler of his or her domain. Foursquare will make you a “mayor” if you check-in to a location a certain amount of times and Yelp! makes you a King or Duke depending on how many check-in’s one has. Location based social media is a must for any business looking to grow and interact with it’s customers, besides, isn’t that the name of the game anyway?
Whether you think location based social media programs are for kids, you can’t deny the numbers. With over 10 million users on Foursquare and 4 million on Yelp! as of 2011, these programs are making more of a wave in social media than a splash. If you’re hesitant about them and think they are silly, try one.