The Mythical SEO
Most everyone who is anxiously engaged in some form of social media has heard of Search Engine Optimization or, SEO. What is SEO and what can it do for you? The name of the game when it comes to SEO, is getting your website higher on search engine result pages, such as Google, Yahoo and Bing. Well written content, captivating images and a well outlined purpose should be enough to get your site on the first page of a search result, right? Unfortunately (and maybe fortunately) there isn’t a magic formula to get your site ranked on top. However, there are tools that help you track what is going on with your page, and even some helpful aides. For all intent and purposes I will be talking solely about Google and Google Analytics.
SEO and Google +1
Google Analytic’s project manager Phil Mui stated, “If content is king, then context is queen”. This is an extremely profound statement, stating that above all, your website needs to have great content, but also needs to be marketed well. Knowing whether or not a website will be a hit is like predicting when a tornado will touch down. Google +1 gives web users the ability to recommend a site above other sites of similar interest. It is believed that +1’s will help your site in search rankings. A user is more likely take a recommendation from a friend before they will take one from a stranger, this is the essence of Google +1. But remember, it is only believed to help with rankings, other SEO strategies need to be done along with getting +1’s.
Content, content, and content are what make a website good. Finding out where people are coming from, why they are leaving, and what page they left on. This will help in narrowing down what needs to be added or taken away from your website, basically finding out what your Click Through Rate is (CTR). Remember that Google is biased when it comes to SEO, so the more Google products you use, the better chance you have at getting a good page ranking. Making mistakes and learning from them will help with your SEO strategy. Have fun out there and remember to +1.