Traditional Media Views: Old Meets New

Old and New Media

Media has taken many shapes and forms throughout history.  From the printing press to blogs, media’s purpose has always been designed to inform.  So what’s the difference between Old Media and New Media?  Old Media in today’s standards would be considered television, radio, newspapers and magazines.  These forms of media come from a main source that is designed to inform the masses.  New Media is considered to be things like Facebook, Twitter, blogs and YouTube.  New Media does not necessarily have to come from a main source.  Its creators are individuals located all over the globe.   These two forms of media are often used in conjunction to increase the audience size and interaction, like a form of “Hybridmedia”.

Media Mergers

Media mergers are a common thing with modern news companies.  It seems like every “Old Media” news company is merging with a “New Media” company, because they are.  Aol and Time-Warner, NBC and Microsoft and ABC and Yahoo are some of the biggest mergers.  Because of these mergers, media outlets are now able to get their message out to a broader and diverse audience, that they normally would not have been able to reach.  Even though many news companies have bought or merged with smaller companies, there are still many small companies that are not owned by these media giants.  Niche websites that give media consumers specific information about what they want to know, are ever present and have hundreds of thousands of readers. There are still many options out there.

The Reality

New media is no longer a force to be reckoned with; it is the force to be reckoned with.  Media consumers want fresh and instant information.  People can no longer wait to hear the news at night, they need it now!  Can Old Media keep up with this addicting demand?  I think it can, but only through New Media or Social Media.  People want to interact with each other and to share their opinions, people want to be heard.  The future is bright for New Media, people from all walks of life are getting on board to share what they know and what they want to know.

Source Articles

Blogging: Is it Social Media?

Blogging and social media, are they different or are they the same thing?  Many patrons of the world wide web would say they are completely different things.  Before you pick a side to this ongoing battle, hear me out first.  I found two articles online that discuss the different sides to the argument.  In, Since When Are Blogs Not Social Media?, Copyblogger author Brian Clark discussed the many reasons why blogs are a form of social media.  And in, Blogging: Social Media is Not Only About Social Media Sites, Techipedia author Tamar Weinberg discusses how blogs can create traffic for your organization.

Social Media and Social Networking

Social media and social networking, are they just synonyms for each other?  No! They are completely different and are completely dependent of each other for web survival.  Let me break it down for you.  Social media as defined by Wikipedia is: “a group of Internet-based applications that build on the ideological and technological foundations of Web 2.0, and that allow the creation and exchange of user-generated content.” Whereas, Social Networking is defined by Wikipedia as: “an online service, platform, or site that focuses on building and reflecting of social networks or social relations among people, who, for example, share interests and/or activities.”  As one can see, they both are similar, kind of like how blogs and Facebook are similar, yet are very different.

Blogs

Blogging is “in” and does not seem to be going away anytime soon.  Blogs give people a voice, a way to express themselves that did not exist 20 years ago.  Long gone are the days where everyone got their news from Walter Cronkite on the CBS evening news.  People are hungry for information and most importantly, fast information.  Blogs are unique, unlike traditional websites, in the way that readers can comment and discuss about what is posted.  Blogs are a form of social media, there is no way around it, it is the core of every blog.  Along with the social aspect, a blog needs to have quality content.  Content is crucial, nobody wants to read rubbish.  People want to share what they know and what they have read.  Give people a reason to read your blog, give them quality content.  Having quality content will drive traffic to your blog.  Do not just limit yourself to blogging.  Use social media websites to promote your blog.

Conclusion

I believe that blogs are a form of social media and social networking.  They may not be structured like traditional social networking websites, but they serve a similar purpose.  Blogs give people a place to discuss, learn and share, no different than what Facebook and Twitter offer its users.  Excluding one form of social media because of its form is absurd. Being connected and posting quality content is the name of the game when it comes to blogging.  Have a strong online presence that is full of quality content and well managed.

Organizational Uses: Social Media and Small Businesses

What can social media do for your small business?

When it comes to marketing for your small business, online presence is a must!  Whether your business is new or old, utilizing social media websites is crucial to your marketing campaign. Two articles I found online help describe good tactics and uses of social media for small businesses.  In How To Use Social Media To Promote Your Small Business, Forbes author, Kym McNicholas talks about social media tactics and its uses for small businesses.  In Social Media for Small Businesses: 6 Effective Strategies, Mashable Business author, Nellie Akalp covers six quick social media tips for small businesses.

What you need to know

The number one thing everyone needs to know when starting a social media campaign, is that you do not need to be an expert!  Doing is always the best way to learn.  Social media websites are free to use and offer a wide array of options for your small business.  A strong web presence does not happen overnight.  Your time is valuable, so make sure you have a plan before starting your campaign.   Do not focus all of your efforts on you and your company, focus on your customers needs and wants.  Have sustainable content before you seek friends or followers.  Content is the most important aspect of your social media campaign.  People need to see the value of what you are doing and generally like free advise.  Manage your company’s message, if you do not, somebody else will. Show your customers that you are behind your company 100% and have invested yourself in their needs.

Quality > Quantity

Focus your efforts on who is engaging and not just following.  Do not get caught up in the numbers game.  Quality followers will always outweigh the quantity of followers.  Engaging your followers is imperative to your social media campaigns success. Build a relationship with your customers/followers will only help your success. Reply to every message, email and mention.  People want to feel connected to something, similar to a tribe.  If someone receives a reply from your organization, they will automatically feel connected and more likely to engage in future conversations.  Respond quickly to people who are trying to engage with your business, this will ensure that the quality of your followers will stay consistent.  It is simple, treat your customers as if they were friends and family.

Conclusion

The most important aspect to the eventual success of your social media campaign is building strong relationships.  Know what you are promoting and who you are promoting to.  Share what you know to others and share what others know.  Remember a good social media campaign is a long term activity.  Good luck out there.