The Big Seven: LinkedIn and Google+
For this post I decided to steer clear from the usual suspects of Social Media, i.e. Twitter and Facebook, and focus on LinkedIn and Google+. I wasn’t too familiar about LinkedIn or what is was used for. I thought it was just another place where teens and college students could complain about their drama ridden lives. I was mistaken completely. LinkedIn is so much more than just a place where people can interact, it is a very specific social media site, with a clear mission. Google+, as most think, is just another Facebook. However much they seem alike, they are not. Yes, they do resemble each other and may have a similar user interface, but they are very different.
Imagine a website like Facebook, but is used for business networking purposes only. LinkedIn connects business people with other people and businesses. You can create your own personal profile, which is essentially like a virtual resumé. Work experience, education, qualifications and recommendations can be added to your LinkedIn profile. You can add contacts from Google, Microsoft and other accounts to connect with people you know. Online presence is key, as with every other social media platform, search engine optimization is crucial for business. With LinkedIn, your chances of appearing on the first page of a Google search is increased, which is always good for a growing business.
With all of the options that one has when it comes to Social Media, Google offers you yet another one with Google+. Google+ is literally a synthesis of Facebook, Twitter and Google. There are obvious differences that make Google+ uniquely original. For example, the timeline is very similar to Facebook and Twitter, which is good for new users who are familiar with the two already. Google+ added a feature to organize your friends in particular circles. This is a nice feature, especially if you don’t want co-workers knowing about your social life and vice versa. There is also a nifty voice chat feature, similar to Skype but uniquely Google.
Google+ and LinkedIn are similar in the networking power that both of these sites present. Whether you use Social Media for personal or professional reasons, these two sites are a necessity for any business or marketer. They offer the ability to connect with old, present and future business contacts, thus making communication simpler.
Google+ is a great platform to cohere all of your Google applications. It’s a great place to share with other people, whether it’s with your friends or business associates. Its service is still heavily targeted to people who want to stay connected to friends and family, not business associates and acquaintances. LinkedIn was created with the business person in mind, not the teenager who wants to share photos with their friends. LinkedIn has become a huge well to draw from for many companies workforce needs. Although the two sites have the same function they have very different purposes. There is no need to use one and not the other, with the combined power of all Social Media sites one can make their online presence known.