Viral Videos: What makes a video viral?

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We have all seen our fair share of viral videos and maybe we have even questioned what makes a certain video viral.  There are many things that need to happen in order to make a video viral.  In 3 Things Any Video Needs to Go Viral and How Videos Go Viral these steps are covered, but they are not sure fire answers to creating a viral video.

What makes a video viral?

To get a video to go viral “is more like a science than an art.”  There are many factors that need to be taken in account.  Is the content good?  Does the video resonate with people and what would make them want to share it?  Where should I post it, so it gets more traffic?  People want to see things that resonate to them.  Much of the entertainment people consume is entertainment that mirrors their own lives.  People are more likely to watch a video that is shared to them by a friend than a video they found online.  What does this mean?  It means your video needs to be able to be shared easy and effortlessly, for it to become viral.  Also, there are more video sharing sites besides YouTube.  Look into what options are out there for your video and what kind of market you want to share it in.

Who’s watching viral videos?

In How Videos Go Viral, it says that 18-34 year old adults are the majority of people watching and sharing viral videos.  Apart from that, 57% of the video sharing is done by women.  Most of the video watching and sharing is done on Facebook, rather than on some “tube” site.  People from the Southern part of the United States watch more videos than any other demographic, but people in the Midwestern part of the United States share more videos online.  These kinds of figures can help give you an idea on where you should post your video and what kind of content is in it.

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Like I said earlier, following a process of steps and reading blogs will only help your chances of creating a viral video.  It it up to the people to decide whether or not you have something viral or not.  Original and interesting content will help your chances of success.

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