Viral Videos: What makes a video viral?


We have all seen our fair share of viral videos and maybe we have even questioned what makes a certain video viral.  There are many things that need to happen in order to make a video viral.  In 3 Things Any Video Needs to Go Viral and How Videos Go Viral these steps are covered, but they are not sure fire answers to creating a viral video.

What makes a video viral?

To get a video to go viral “is more like a science than an art.”  There are many factors that need to be taken in account.  Is the content good?  Does the video resonate with people and what would make them want to share it?  Where should I post it, so it gets more traffic?  People want to see things that resonate to them.  Much of the entertainment people consume is entertainment that mirrors their own lives.  People are more likely to watch a video that is shared to them by a friend than a video they found online.  What does this mean?  It means your video needs to be able to be shared easy and effortlessly, for it to become viral.  Also, there are more video sharing sites besides YouTube.  Look into what options are out there for your video and what kind of market you want to share it in.

Who’s watching viral videos?

In How Videos Go Viral, it says that 18-34 year old adults are the majority of people watching and sharing viral videos.  Apart from that, 57% of the video sharing is done by women.  Most of the video watching and sharing is done on Facebook, rather than on some “tube” site.  People from the Southern part of the United States watch more videos than any other demographic, but people in the Midwestern part of the United States share more videos online.  These kinds of figures can help give you an idea on where you should post your video and what kind of content is in it.


Like I said earlier, following a process of steps and reading blogs will only help your chances of creating a viral video.  It it up to the people to decide whether or not you have something viral or not.  Original and interesting content will help your chances of success.


Blogging: Is it Social Media?

Blogging and social media, are they different or are they the same thing?  Many patrons of the world wide web would say they are completely different things.  Before you pick a side to this ongoing battle, hear me out first.  I found two articles online that discuss the different sides to the argument.  In, Since When Are Blogs Not Social Media?, Copyblogger author Brian Clark discussed the many reasons why blogs are a form of social media.  And in, Blogging: Social Media is Not Only About Social Media Sites, Techipedia author Tamar Weinberg discusses how blogs can create traffic for your organization.

Social Media and Social Networking

Social media and social networking, are they just synonyms for each other?  No! They are completely different and are completely dependent of each other for web survival.  Let me break it down for you.  Social media as defined by Wikipedia is: “a group of Internet-based applications that build on the ideological and technological foundations of Web 2.0, and that allow the creation and exchange of user-generated content.” Whereas, Social Networking is defined by Wikipedia as: “an online service, platform, or site that focuses on building and reflecting of social networks or social relations among people, who, for example, share interests and/or activities.”  As one can see, they both are similar, kind of like how blogs and Facebook are similar, yet are very different.


Blogging is “in” and does not seem to be going away anytime soon.  Blogs give people a voice, a way to express themselves that did not exist 20 years ago.  Long gone are the days where everyone got their news from Walter Cronkite on the CBS evening news.  People are hungry for information and most importantly, fast information.  Blogs are unique, unlike traditional websites, in the way that readers can comment and discuss about what is posted.  Blogs are a form of social media, there is no way around it, it is the core of every blog.  Along with the social aspect, a blog needs to have quality content.  Content is crucial, nobody wants to read rubbish.  People want to share what they know and what they have read.  Give people a reason to read your blog, give them quality content.  Having quality content will drive traffic to your blog.  Do not just limit yourself to blogging.  Use social media websites to promote your blog.


I believe that blogs are a form of social media and social networking.  They may not be structured like traditional social networking websites, but they serve a similar purpose.  Blogs give people a place to discuss, learn and share, no different than what Facebook and Twitter offer its users.  Excluding one form of social media because of its form is absurd. Being connected and posting quality content is the name of the game when it comes to blogging.  Have a strong online presence that is full of quality content and well managed.